Sanchez
Core Brand Assets
Brand Communication
Lets taco 'bout it
Sanchez is a well known Tex-Mex restaurant in Bangalore, India. They had recently launched the new Burrito Bowl Power Lunch and were looking for cost-effective ways to promote it. An outdoor hoarding seemed like the perfect fit. We were tasked with extending their brand identity in term of illustration styles. We wanted the hoarding to not only be appealing but also maximise traction and footfall.
A fiesta of colour
Sanchez had always been a bright brand. Drawing inspiration from the bright colour palette associated with Mexican culture and art, we created flat vector food illustrations. We used these illustrations as the hero and created an appealing four part outdoor hoarding that fit the brand as we had re-imagined.
