Sriracha
Core Brand Assets
Brand Communication
Welcome to the Orient
Sriracha boasts of one of the finest Pan-asian menus in Bangalore. The restaurant serviced a wide range of patrons. We were tasked with creating a retail-uplift campaign that would do justice to this menu and clientele.
Maki-ng an impression
We were very inspired by the authenticity of the recipes that Sriracha used. When creating the visuals for this project, we went with a simplified take on wood cutting illustrations. Originally, these illustrations were created on blocks of wood and used a maximum of three different colours. We played with outlines and solid fills to create distinctive shapes, reminiscent of this style. Using these basic principles to create food illustrations and eventually, outdoor posters.
